Transforming Content Marketing for Holistic Women Coach
- Cilia Li
- Content Marketing, Lead Generation
Cilia Li, a holistic women coach, had limited reach and awareness despite her experience in healing women through self-love and divine feminine energy. She was new to the world of content marketing and relied mainly on podcasts, which had a restricted audience.
As a leading content marketing agency, stepped in to assist Cilia Li in expanding her online presence and reaching a wider audience. The following strategies were implemented:
- Content Pillar Selection: Through A/B testing, a select few content pillars were identified that resonated well with Cilia’s target audience.
- Repurposing Podcasts: Cilia’s existing podcasts were repurposed into highly engaging reels, allowing her content to be consumed in a more visually appealing format
- Diverse Reel Hooks: we explored various hook strategies for the reels, including trending memes, audios, oddly satisfying videos, high-energy acts, and more. This approach aimed to captivate and retain viewers’ attention.
- Aesthetic and Engaging Short Videos: Different video formats, such as talking head style, tweet style, repurposed podcast style, motivational/inspirational videos, and “a day in your life” content, were created to keep the audience engaged and interested.
Within a mere 40 days of our content management, Cilia Li’s content achieved unprecedented milestones. During the testing phase, her reels reached a combined total of 100,000 profiles on Instagram and Facebook.
The engagement numbers exceeded expectations, considering the content’s micro-niche nature, catering to a specific group of women in a particular phase of their lives. As a result, Cilia experienced an above-average conversion rate for her coaching program.
Experiment with Micro-Niches
When starting out, it is crucial to explore different micro-niches within your overall niche to identify the most receptive audience segments.
Leverage Highly Appealing Videos
Engaging and visually appealing videos not only increase hook rates and view time but also contribute to premium brand positioning.
Mix Micro-Niche and Macro-Niche Content
strike a balance between micro-niche and macro-niche content. Macro-niche-based content serves as a top-of-the-funnel asset, while micro-niche content helps establish quick trust and build better conversion rates.
Utilize Different Formats
Experiment with formats like podcast videos and tweet-style reels to establish thought leadership and engage the audience effectively.
By implementing these strategies, we successfully transformed her content marketing approach, generating significant engagement, expanding her reach, and driving conversions for her coaching program.
Content marketing funnel for a women coach