Elevating Content Repurposing for a HipHop sensation


Knox Hill, a talented musical artist with a substantial following of around a million subscribers on YouTube, faced the challenge of creating high-quality short videos to expand his presence on Instagram and TikTok. Although he excelled in long-form content creation, such as album reviews and song breakdowns, he had yet to explore the potential of short videos and the attention they garnered. As a musician who releases his own albums, Knox recognized the importance of establishing a wide reach on social platforms. He aimed to capitalize on the explosion of short-form videos to grow his social footprint and ensure a loyal distribution and reach for his upcoming album releases.

Solution Provided:

GrowUMedia stepped in to assist Knox Hill in repurposing his content for the short video format while staying true to his unique style. The following strategies were implemented:


The efforts invested in content repurposing yielded remarkable results for Knox Hill. The short videos quickly gained virality on Instagram Reels and TikTok, with the initial few videos generating substantial traction.

In particular, the review videos became immensely popular, attracting numerous comments and engaging discussions among the audience.

Within posting the first 15-20 videos, the repurposed short videos collectively amassed approximately 5 million views across social media platforms. This reach and viewership would have otherwise been missed if the content had not been repurposed from the longer-form videos.

Key Takeaways:

Importance of Editing:

In genres like reviews and reactions, video editing plays a pivotal role. It sets the theme and mood of the video, enhancing the overall viewer experience.

Storytelling in Repurposed Content

Despite the brevity of short videos compiled from longer-form content, storytelling remains crucial. The clips must be carefully selected and arranged to create a cohesive narrative that keeps the audience engaged until the end.

A/B Testing and Experimentation

It is essential to continuously experiment with content themes and editing techniques to discover what resonates best with the audience and achieves the desired impact.

By implementing these strategies, GrowUMedia successfully assisted Knox Hill in leveraging the potential of short videos, resulting in increased virality, engagement, and views on Instagram and TikTok.

Our Work

Reaching more people with the existing content.